Pay Per Click (Adwords) disadvantages

Search Engine Optimisation disadvantages

PPC costs increase over time.

We will need to make changes to your website.

Visitors may perceive less credibility than organic listings.

Results can be slow. It can take months for your listings to move up the rankings.

24/7 expertise is required to efficiently run a cost effective campaign.

An ongoing process rather than 'quick fix'.

Only certain engines accept PPC advertising.

Limitation on number of keywords to optimise for.

8 out of 10 searches result in an SEO click through.

Can be difficult to implement for dynamic web sites.

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