Pay Per Click (Adwords) |
Search Engine Optimisation |
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PPC costs increase over time. |
We will need to make changes to your website. Requires providing access to the Website, some clients are reluctant to provide any sort of access. |
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Visitors may perceive less credibility than organic listings. Most people still think the top Ads are just Ads and not the results they would like. |
Results can be slow. It can take months for your listings to move up the rankings. |
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24/7 expertise is required to efficiently run a cost effective campaign. |
An ongoing process rather than ‘quick fix’. |
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Only certain engines accept PPC advertising. |
Social is now require for SEO to achieve good results. |
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Most results generated in Search Results are via Universal SEO. |
User generated content required, which are not entirely in SEO’s hands to provide. This depends on what can the client provide to receive public reviews/content. |
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Read advantages |
