Saurav Rimal is an SEO Specialist currently working at SEER Interactive. He has been promoting websites since 2004 through Search Engine Optimisation (SEO) and Pay per click (PPC) activities.
Saurav has been working on various Search Engine Optimisation and Pay per Click campaigns for several small to medium sized businesses with excellent and sustained results.
Search Engine Optimisation and Pay per Click
….comes under Internet Marketing, which is the process of marketing your website through Search Engines (Google, Bing and Yahoo) using various methods from which couple of them are:
Search Engine Optimisation (SEO) is the process of bringing in traffic to a Website from Search Engines via natural search results by promoting competitive or long tail keywords. SEO can also bring extra visibility from Universal search, referral sites & link building. And if the SEO is really good then he/she will also use social network’s impact as a part of SEO to help improve visibility to the website.
A good Search Engine Optimization campaign would be a campaign that uses SEO, Link Building and Social Media to help build your brand and also ROI.
Which shall you choose SEO or PPC?
What does SEO consist of?
It’s not just about ranking, its also about building trust, building brand and getting relevant traffic. More importantly building a COMMUNITY. Its important to see if the traffic are converting into sales or not and it’s also important to use invite those sales/customers to be a part of your community. Eventually it will come down to the fact how you can help your client grow their business and on-line presence.
SEO Specialist’s Latest Blog Posts
